In the 1920’s, there lived a man named Edward Bernays. Edward was the nephew of psychologist Sigmund Freud, and became a marketing genius, before corporate marketing was really a thing. At the time, Bernays’ PR firm was working for a major pork and bacon manufacturer named Beech Nut Packaging. Bacon wasn’t really a thing back

Read More

So I needed a jacket. It was so cold in Amsterdam, and for some reason, I was without a jacket. Here’s the problem. In case you haven’t heard, I don’t buy clothes. Especially jackets. It’s because I have so many jackets at home in New Zealand, I’m quite sure I should never need to buy

Read More

I bought a new juicer recently. Want to know how much it cost? $285. I agonised over it for days. My old juicer was working fine, but the new juicer was supposed to give me more juice, which meant more nutrients, and less waste, and hopefully that would make it worth it in the long

Read More

I recently watched a TED talk by a French neuroscientist about brain cells. She discussed the idea that even as adults, we can continue to grow new brain cells and expand our minds, if only we stimulate our brains in the right way. It’s actually being discussed in a lot of podcasts and articles these

Read More

Everybody wants more. Everybody wants to have the bigger house, the faster car, the nicer suit. When the new phone comes out, we want it. We need it. When we get to six figures, we want seven, and if we’re lucky enough to get to seven, we want eight. Everybody always wants more. But what would happen

Read More